Introduction

Meesho, founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, is now one of India’s largest social commerce platforms. The name comes from “meri shop” (my shop) and shows its main goal: helping small businesses and individuals start online businesses without any upfront investment.

Business Model

Reseller Network

Meesho’s success comes from its network of resellers, mostly women entrepreneurs and small business owners. They choose products from the platform and share them on social media platforms like WhatsApp, Facebook, and Instagram.

Zero-Investment Model

Resellers don’t need to keep stock. They act as small entrepreneurs, earning 10% to 50% commission on each sale they make.

Product Categories

Fashion and Apparel

  • Women’s ethnic wear

  • Western clothing

  • Men’s fashion

  • Kids’ wear

  • Accessories and jewelry

Home and Living

  • Kitchen essentials

  • Home décor

  • Storage solutions

  • Bedding and furnishing

Beauty and Personal Care

  • Cosmetics

  • Skincare products

  • Personal hygiene items

  • Grooming essentials

Technology Infrastructure

Mobile-First Approach

Most Meesho users shop on smartphones. The app is designed to be simple and easy to use, making it easy to share products quickly.

Data Analytics

Meesho uses smart technology to:

  • Predict trending products

  • Set competitive prices

  • Improve user experience

  • Speed up delivery

Social Impact

Women Empowerment

Meesho has helped many women, especially in smaller towns, become financially independent while managing their homes.

Digital Inclusion

By simplifying online selling, Meesho gives opportunities to people who may not have used digital tools before, helping India’s digital growth.

Growth and Investment

Meesho has grown quickly and attracted funding from big investors like:

  • Facebook (Meta)

  • SoftBank Vision Fund

  • Prosus Ventures

  • Sequoia Capital

Challenges and Future Plans

Current Challenges

  • Maintaining quality across many suppliers

  • Improving delivery in remote areas

  • Competing with big e-commerce companies

Future Outlook

Meesho plans to:

  • Add new product categories

  • Strengthen delivery systems

  • Upgrade technology

  • Explore international markets

Conclusion

Meesho has changed the way India shops online. By combining social networks with e-commerce, it has created opportunities for millions of entrepreneurs, especially women. As India’s digital economy grows, Meesho continues to play an important role in shaping the future of social commerce.